The truth is you have no idea where your business or website will end up a few years from now. And the more time and energy you spend figuring out the specifics of the future the more likely you are to loose focus on the now.

Nothing wrong with planning 90 days to a year out, but beyond that are you really serving yourself with these blind estimates? Or are you just hoping?

If you really want to impact your organization’s future, strengthen your core intentions and manifesto. Know why you’re here and why you matter to your core customer. The rest of the magic comes from constant improvement and quick turnaround.

Today two business leaders had the courage enough to say they don’t know and both explained why it was important to announce it publicly.

Jason Friend on 37signals
“At the end of every interview someone inevitably asks “Where do you see 37signals in five years? Ten years? 20 years?” My answer remains the same: “Still in business. Beyond that I have no idea.”

Fred Wilson on investing in Twitter
“As we stated when we made our investment in Delicious,
The question everyone asks is “What is the business model?” To be completely and totally honest, we don’t yet know.”